The marketing for the new Chateau Miraval 2020 features Proprietor Brad Pitt photographed by Lachlan Bailey next to a swimming pool in Los Angeles.
Chateau Miraval is, of course, the wine estate in Provence which shot to international fame when purchased by Brad Pitt for US$60 million (in 2008 with Angelina Jolie).
Situated in the village of Correns, the campaign for Chateau Miraval 2020 is tagged “Spirit of the Riviera”.
To capture that emotion, Miraval turned to Australian fashion photographer Lachlan Bailey, known particularly for his highly cinematographic photos.
The following tasting notes are from Chateau Miraval.
“Bursting with the Provence sun, the new 2020 Miraval vintage is also very tempting with its elegant, pale pink colour, reminiscent of rose petals. On the nose Miraval Rosé is all in elegance, with superb freshness, exuding aromas of fresh fruit, redcurrants, and fresh roses, lifted by lemon zest. The refinement continues in the mouth with a stunning vivacity and rich aromas that subtly balance the mineral and saline notes. An irresistible wine that finishes on persistent lemony notes”