Singapore Airlines Discriminates

The first time it was missing, I thought it an operational slip-up.

After all, we had just emerged from two years of lockdown and someone may simply had forgotten.

I thought nothing more of the matter and, instead, sprinkled sugar over the butter I had layered over the bun.

A few months later, on another Singapore Airlines flight, seeing it was missing again, I thought there was a new policy that made it available only upon request.

Accordingly, I asked the steward, “Can I have some jam please?”

“Sorry sir but there’s no jam.”

I was taken aback because as far as I could remember, there was always jam, butter and a bun on Singapore Airlines Economy.

How to enjoy bread without jam. Or were they going to offer Killiney Kaya? No such luck.

I thought it to be a cost-cutting measure Singapore Airlines adopted to plough back the losses they suffered as a result of Covid lockdown.

A short time later on that flight, the steward came by and presented a bottle of fruit preserve.

“From Business Class sir,” he kindly informed.

I flew again on Singapore Airlines last month and can now unequivocally confirm it is policy that no jam is offered on Economy. Not finding the hoped for item on the breakfast tray, I thickened my skin and asked the stewardess if I could have some.

“Sorry sir but there’s no jam.”

The young lady must have taken pity on an old man because a while later she came back with a gift.

“From Premium Economy,” she informed.

“From Premium Economy,” the stewardess informed. The young lady must have taken pity on an old man

I have always found the service on Singapore Airlines to be excellent and exemplary. Whether stewardesses or stewards, they work very hard and are also very diligent.

The CEO of Singapore Airlines is GOH Choon Phong. Apparently he is a 30-year aviation veteran and had risen through the ranks to become their Chief Executive Officer in 2011. Does Mr Goh not remember jam was always a standard breakfast offering on Economy?

Or is Singapore Airlines trying to be different for the sake of being the odd airline out?

I can only go by those I fly with but Air France, KLM, Emirates, and Cathay Pacific, they all offer jam on Economy (and champagne as an aperitif on Air France).

Considering jam or fruit preserve is offered on First, Business, and Premier Economy, why is state carrier Singapore Airlines discriminating against Economy passengers?