Chateau Lafite-Rothschild has added something to their 2018 label.
The vintage marks the Rothschild Family 150 years’ custodianship of the Pauillac First Growth.
If you look closely, you will spot a hot air balloon floating to the top right of the new label.
‘We thought it would be a good idea to imagine something floating in the sky that the (two) women could be gazing at. In 1868, hot air balloons were the absolute symbols of modernity and adventure. In 2018, we still see them fly but they have become the symbol of slowing down, of taking the time to move more steadily. With no rush. Just what we have been doing at Lafite for 150 years: steadily standing the test of time as we head towards the future.’