WELCOME TO EDITION 786 of GRAPEVINE
French wine sales to China declined 15% because of Covid.
Now that restaurants and bars have reopened in the world’s most populous country, recovery may be in sight.
Sales to the USA, however, remain a problem because of the 25% punitive tax imposed on French wine courtesy of Donald Trump.
On the fashion front, luxury giant Louis Vuitton made a huge splash over the weekend when it announced it will be releasing a face shield.
While the Paris-based fashion house already has a line-up of face masks, their face shield is a breakthrough as LV becomes the first fashion brand in the world to turn the Covid protective gear into a sartorial statement.
Louis Vuitton’s face shield go on sale online on 30 October 2020.
The fashion item has nearly 11 million internet clicks (and that’s just from Singapore).
Golden Studs • LV Monogram
The shield has a photochromatic visor which reads sunlight and turns darker accordingly; golden studs; elastic monogrammed headband, Louis Vuitton’s cherished LV monogram print; and, can be flipped over to wear as a hat.
Louis Vuitton describes their face shield as “an eye-catching headpiece, both stylish and protective”.
Style, protection and grabbing attention does not come without a price.
The Louis Vuitton Face Shield is expected to set you back US$1,000.
Guess which market the French company is targeting.
Clue: See the model.
Wishing You A Good Week Ahead.